This
 Yale prof and Atlantic editor, Grame Woods, studied comms from ISIS and
 interviewed experts to try to understand the group better in order to 
recommend the best strategy to defeat them.
As 
before with the communists and the Axis of Evil, the US gov't and 
mainstream media (mostly FNC) have totally mischaracterized what ISIS is
 (and the actual threat they pose), which has led to some calls for 
stupid escalations. Fortunately we haven't gone off the deep end like 
with the 2003 Iraq invasion, but who knows what the future will hold? 
I am
 not knowledgeable enough to really vet the author's conclusions, 
but from his interview he came off as extremely cogent and fair-minded 
on the issue. Basically, for Obama and some Muslim groups to dismiss 
ISIS as "un-Islamic" is a disservice to the cause of defeating them. In 
fact they are fanatically Islamic, and their playbook almost perfectly 
follows some Koranic verses about the end of times (or course they 
practice extremely militant/strict 
It's 
also wrong to dismiss ISIS as just a bunch of murder and torture junkies
 who believe in nothing more than that. Yes they engage in those crimes,
 but that is not what motivates them (they are means to an end). Those 
atrocities are part of their larger vision for how to deal with the 
enemies of Islam (including "bad Muslims") and bring about the 
Apocalypse and afterlife rewards. Purge the Middle East, topple Rome, 
and bring about the end of days when the Crusaders fight back (and I 
guess Allah intervenes, vanquishes them, and rewards his loyal 
jihadists). 
ISIS is not really a state (they 
don't care about land and political power), but more like a prolonged 
jihad (similar to the early days of Islam, historically). In fact they 
govern horribly (like most regimes in that region), and have promised 
recruits/residents a righteous welfare state that they can't possibly 
hope to deliver. The Taliban govern much better than them. They succeed 
through propaganda and battlefield exploits. As long as they are 
advancing, scaring the heretics, and struggling heroically, they look 
good. In fact the author compares them most similarly to the Nazis of 
the 1930s (the righteous chosen people are suffering due to the 
treachery of evil inferior oppressors, so they must rise up and settle 
the score). Western societies dangle the promise of freedom and a good 
life (but in order for some to have that life, many other poorer people 
in the world must suffer). Reactionary groups like the Nazis and ISIS 
sell the righteous struggle instead. They romanticize the hard life 
because it is worth it to fight the Crusaders/Zionists/apostates, and 
your reward for your sacrifice will be eternal glory. For 
marginalized, frustrated, and impoverished people in the Middle East 
(and some in the West), they are more likely to embrace that goal versus
 the democratic capitalist ideal that seems more foreign and 
unattainable to them than Star Trek. 
So how do
 you beat them? Let their hollow and fragile marketing pitch blow up in 
their faces, and eventually their subjects and recruits will see through
 them and shun them. Take away their true strength, which is their 
propaganda built on their blitzkrieg victories and "mein kampf" 
narrative of righteous struggle against evil. "Contain, degrade, and 
wait it out" may be the best we can do. Halt their expansion, cut off 
their funding, and diminish their war capacity, similar to Obama's 
initial military response. It's even better if we help local moderate 
Muslim forces defeat them (well, if you can call the Syrian, 
Jordanian, and Iraqi regimes moderate). The worst thing we can do is 
fight conventionally, as that plays into their narrative of resistance 
against Crusader oppression. They can't wait to die fighting 
against Americans and Jews, as that could be used as glorious recruiting
 material. 
 
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